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Football Is Back (To the Delight and Disgust of Millions of Americans)

“Football is a microcosm of America.” LaDainian Tomlinson said so, and he’s right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the...

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Political Ads Get Properly Skewered By A Major League Baseball Team

Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America’s pastime, and politics is not. Politics is America’s wasteland. And politics in a...

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Let Her Run—A Powerful New Campaign for Gender Justice

Gender discrimination is rampant throughout society. In sports, it’s as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from...

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When It Comes to Cultural Insensitivity, Valpo Ain’t Playin’

The culture war is being won by people who value culture, history, and knowledge. Valparaiso University, a 3,100-student Lutheran school located in northwest Indiana, announced that it is dropping the...

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Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car

NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver’s story keeps rising to the...

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Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway

Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It’s also NASCAR’s...

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People Are Hungry for Food and Togetherness

People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the...

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Dick’s Sporting Goods Honors the Incredible Power of Female Athletes

When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment...

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Tap Into Greatness: Introducing the Hormel Chili Cheese Keg

When you host a Super Bowl party, you don’t want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important...

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Longhorn Athletes to Benefit from New NIL Deal with Wrangler

University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year....

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