Football Is Back (To the Delight and Disgust of Millions of Americans)
“Football is a microcosm of America.” LaDainian Tomlinson said so, and he’s right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the...
View ArticlePolitical Ads Get Properly Skewered By A Major League Baseball Team
Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America’s pastime, and politics is not. Politics is America’s wasteland. And politics in a...
View ArticleLet Her Run—A Powerful New Campaign for Gender Justice
Gender discrimination is rampant throughout society. In sports, it’s as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from...
View ArticleWhen It Comes to Cultural Insensitivity, Valpo Ain’t Playin’
The culture war is being won by people who value culture, history, and knowledge. Valparaiso University, a 3,100-student Lutheran school located in northwest Indiana, announced that it is dropping the...
View ArticleBubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver’s story keeps rising to the...
View ArticleSpeed Up, It’s Time for the Goodyear 400 at Darlington Raceway
Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It’s also NASCAR’s...
View ArticlePeople Are Hungry for Food and Togetherness
People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the...
View ArticleDick’s Sporting Goods Honors the Incredible Power of Female Athletes
When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment...
View ArticleTap Into Greatness: Introducing the Hormel Chili Cheese Keg
When you host a Super Bowl party, you don’t want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important...
View ArticleLonghorn Athletes to Benefit from New NIL Deal with Wrangler
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year....
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